Thoughtanaut is a web series produced during my free time as a hobby project. Animated using Adobe Illustrator and After Effects it showcases my skills in animation, storytelling, visualisation and project management. Thoughtanaut explores science and many other mind- blowing thought experiments which will leave the viewer boggled, built for a YouTube consuming audience. With original score by Max Barrick and beautiful motion graphics, it is sure to be informative and entertaining.
Much of the work I produced on a day-to-day basis was video content for dominant industry leaders like Volkswagen and Mcdonalds, whether this was for posts on their social media, in-house case studies or utilising new technology like snapchat filters, it taught me to work to a guideline with companies who put branding at their forefront.
Filming with KEA
Producing videos for Nordic Entrepreneurship Hubs and Material Design Labs, I'd been tasked with overseeing the creative process and production from inception to delivery. catering to both students, teachers and stakeholders. I've since been contacted for additional work with the Material Design Labs for proven reliability and attitude.
#MeatMatters was a campaign with maximizing CTR at its forefront; a comic, eye catching video would grab the attention of our target audience, with the intention of the closing quote incentivizing users to find out their meat-based water usage. On the website a user-generated response would calculate how much pollution they cause from their meat consumption.
With the use of green screen technology, we maximized the recognizability of Randoms to the new Danish market. This high-paced tounge in cheek after effects production hopes to captivate our audience and maximize shareability. The use of a call to action and by involving the customer with the brand will help establish a positive relationship; in line with the companies history and values.
Utilizing 360 video technology allowed us to involve the viewer in the Fairtrade debate; putting them at the center of the problem. Upon visiting the website, the user is transported along a visually informative journey of Fairtrade and Generic brand bananas. This proves to educate them about the benefits and processes the product goes through to get on their plate, influencing them to make their money go further by buying Fairtrade.
Finding unique ways to tell a story
Lewis Burtt-Smith moved to Copenhagen from Portsmouth, UK. He studied Film and Television at South Downs College and proceeded to put these skills towards a practical environment. Passionate about digital innovation, the move to Denmark was a natural fit. Lewis currently works as a Bartender for Lusso. In his free time, Lewis likes to train Judo at a local club. He also runs a youtube channel where he is currently working on a web-series thoughtanaut.
As a side project I am launching a web-series of my own called Thoughtanaut. The subject of which are the interesting tidbits of science and philosophy. I developed it to show my social media and content creation skills.
Whilst working for DrumCPH I've produced video content for leading brands like Volkswagen, Mcdonalds and Dortios. Since leaving they have outsourced me for additional video projects as a freelancer.
Filming with KEA (Various)
As a student helper, I produced films for KEA, Nordic Entrepreneurship Hubs and Material Design Labs. I was responsible for the entirety of the filmmaking process, including ideation and planning.
Two representitives from Greenpeace came to KEA for help with reaching a younger generation, we were challenged with researching and developing a web-app and social media campaign aimed towards millenials.
Rowntree were launching a new product in Denmark after its success in a UK market, we were tasked with creating a campaign to benefit the the newly released candy, Randoms.
Fairtrade wanted us to remedy their problem area; young realist engagement. Like the similar ethical choice of Free Range vs Caged Hens, we needed to pursuade this target group that the cost is negligable when the cause is so great.